The the breakdown of expertise as follows: A person from the insights team works with each editorial team, Frank said. This is the quickest way to find that. You need to set up alerts on your phone so that you will see when someone mentions you, RTs or follows you. I urge you to follow far and wide and to venture outside of the media bubble. Facebook is “still in the learning and testing phase”, testing inline vs interstitial ads, for example. She has over 30,000 followers and loves posting about her life with Ryan and her family in Maine. Tags: journalism city university of london interhacktives audience development Social media growth editor. Again, this is where a data dive can help, working out who these potential subscribers are, the time of day they read, the type of content they spend time on, for example. https://developers.facebook.com/tools/explorer/?method=GET&path=%3Fid%3Dhttps%3A%2F%2Fwww.vogue.com%2Farticle%2Fsee-prince-harry-and-meghan-markle-official-wedding-portraits%26fields%3Dengagement&version=v3.0. Media Briefing @mediabriefA news site covering the business side of journalism. This algorithm change particularly hit VC-funded, ad-supported news startups including Mashable, Vice and Buzzfeed. These news organisations with different goals all require different audience strategies and KPIs. The keynote session was a conversation between the FT’s Renee Kaplan and The Guardian’s Mary Hamilton. One of the sessions at Friday’s Online News Association (ONA) conference on audience engagement was on Facebook video. IA was launched as a response to a poor user experience. For example, launching Vogue on Snapchat has delivered millions of new, loyal weekly readers. He’s now at Conde Nast. Chasing clicks, chasing scale. Asked in the Guardian interview if he would play a role in the distribution of news, he said: “Indeed, part of my work will be to extend the news and distribute them into the social networks, so that people can discuss them. Students, you can pick and choose who you follow or opt to follow the entire list (which is at this link). Here are Haslanger’s points on the role of a growth editor: I manage an eight-person audience growth team and consider our function as supporting the audience growth of the network of Vogues and GQs. The FT has also developed a new in-house analytics tool. To engage loyal readers, there must be content that makes people return. optimising for Facebook’s Open Graph tags since 2014, Student journalist starter kit: who to follow on Twitter, similar list when I was at Journalism.co.uk, How separate your personal and professional Facebook friends, 8 lessons in Facebook video from ONA London, 5 newsroom data tips from Parse.ly and Chartbeat, 4 Landing Page Design Myths that Actually Hurt Conversions, #hhldn: The hashtag for Hacks/Hackers London, Tweets from user @BBCBreaking as this gives me major news, Likes: Tweets I’ve liked. Lesson 1: The social, audience and growth roles within newsroomsLesson 2: Getting started on Twitter - a guide for student journalists, Tags: audience development interhacktives. Once KPIs have been set (such as unique users or loyal users, for example), the next step is to create an audience strategy. Back in 2012 I compiled a similar list when I was at Journalism.co.uk. “29% of email signups are from this channel,” Jon said. They key is to add columns in the order that they are most useful to you. “McBee says that when there’s an obstacle to growth, it’s most often an editorial obstacle, such as a story not being framed or headlined in a way that will resonate with the audience.”. Facebook doesn’t make this easy. Jon’s advice on optimising for friend shares is to focus on the share plugins, the buttons on your site that readers click on to share to Facebook. In the third class with my Interactive Journalism MA students we looked at analytics and creating an audience strategy. We can imagine how excited the Falcons fans must be about the announcement! She is interested in climate change mitigation at the international level and has conducted both policy work in Washington, D.C. and meteorology research in Alaska. Head of audience growth, Vogue International. Again, this is measured by the Graph API, by using post_engaged_fan. The third part of an audience strategy focuses on the community and engagement. Football star Matt Ryan led the Falcons to a memorable win against the Buccaneers, and fans want to know more about the brilliant wide receiver. And while Facebook traffic has dropped significantly over the past year (more on that later), it still provides 28% of traffic to the news publishers that use Parsely, an analytics tool. For, example, India has a 75% read lift for IA. To see examples of Moments you can go to the lightning flash symbol on Twitter.com. Brandon McMillan Leaving “Lucky Dog”: Why Did the Host Leave? You can do this by studying the consumption habits of fans of the page versus non-fans. Chartbeat encourages a focus on both keeping people on an article and getting them to click through to another. Follow a few folk from those lists and see who follows back. I initially reported that the overall friend shares for this article was more than 43,000 shares, based on adding the URL to the graph.facebook URL. Anthony De Rosa @AnthonyEx Reuters and Circa, now at the Daily Show. For example, if student journalists all use Twitter, that’s a key distribution platform for Interhacktives.com. Once you know what is the the most and least engaging type of content is (tip 3), you can use that to help you achieve your goal of increasing engagement. Alison Gow @alisongowAllison is digital innovation editor for Trinity Mirror Regionals. But “pageviews are super important”, Hamilton said. Janine Gibson @janinegibsonEx Guardian, now editor-in-chief of Buzzfeed UK. By filtering to see only tweets mentioning “Nick Clegg” that had more than 50 RTs and filtering mentions of #Internationalginandtonicday to those that had 40 RTs and 20 likes, we were able to easily find the top and most engaging tweets. She joined the WNBA’s Atlanta Dream as a sponsorship sales consultant in 2013. That person leads on looking at the data and helping the team of producers focus on the lowest-performing videos. https://www.example.com?utm_source=Facebookpage. Don't mind me @kbstafford89 (and Matthew), I'll just be staring at your girls all day long! The next step is to measure, test and learn against the KPIs and encourage the audience that will help you achieve your goals. When I was researching resorts, I couldn’t help but think how familiar Turtle Bay looked until I realized this is where “Forgetting Sarah Marshall” was filmed (though the resort doesn’t look entirely like it does in the movie). Le chanteur Richard Anthony est mort cette nuit à l'âge de 77 ans. Simon Rogers @smfrogersSimon used to run the Data Blog and data desk at the Guardian and then went to Twitter. For example, if an audience development editor deduces from data that a reader who returns several times a month is more likely to subscribe than a one-time reader, he or she can then work out how to encourage repeat visits and take action. I’ve concluded that my personal contacts don’t mind seeing journalism news, and I’m happy for professional contacts to see family pictures and updates. As a subscription title, the FT is looking to attract audiences who will pay a monthly fee. Press Gazette @pressgazetteUK newspaper industry news. They were asked what the overall goal of the site was and to decide on three or four KPIs. “Data is not isolated, it’s part of everyone’s job.” she added. To open any tweet to its own URL, click the timestamp. Here are a few accounts to follow for news on the news industry. Eliot Higgins @EliotHigginsFounder of Bellingcat, Eliot is known for investigating atrocities in Syria, the downing of MH17 and other events using social media, verification techniques and patience. 2. Why Did She Retire from ABC7? But how to find these quality audiences? Here are three examples from the past 10 days: Now you have these tips, create a strategy for your own Twitter use. Focus on ‘engaged time’ and ‘recirculation’. The first option is paid media (i.e. The Huffington Post uses the CTAs within IA, for example. Elle est émouvante, Sarah Marshall, un peu fragile mais très déterminée. If you don’t have access to the app, here’s how to segment friends and professional contacts: I have one called ‘journa-list’ for my journalist and journalism-related friends and ‘non-journa-list’ for my school friends, family etc. Aside from that, what else are you interested in? Here are tips and takeaways from Liam Corcoran from Newswhip and Sarah Frank from NowThis. You may use Nuzzel to find news shared by the people you follow on Twitter but it can also be powered by lists. Steve Buttry @stevebuttrySteve’s an educator who has been generous in his sharing of training notes. He’s one of a number of reporters in this list covering the news industry. You need to have ?id= before the URL and &fields=engagement at the end of the URL. He’s an experimenter who gets stuff done. And social, audience and growth roles have shifted with the algorithms. The role was fairly similar – though needed less explaining to fellow journalists – when I joined The Wall Street Journal as a social media editor in December 2013. One of the Interactive Journalism students asked how to grow follower numbers, particularly if you are starting from a small base. You may decide to reply to Facebook, Instagram and Twitter comments, for example, to host and engage your audience. Tik Tok Star Accused of Cheating with Tana Mongeau’s Ex, By: Elena Nicosia - Published: November 27, 2017 at 7:08 am. Tags: facebook video ONA online news association newswhip nowthis. If I have missed an account you feel digital journalism students should follow, message me @SarahMarshall (I accept DMs) and I’ll consider adding. the metrics are saying Kristine Lowe @KristineLoweKristine is a blogger and sharer of news industry tips and digital knowledge. You can see others by Googling “Twitter search” and clicking the link to the operators. Tweeting from an event where others are following the hashtag or jumping on a trending topic with a hashtag should ensure you pick up followers. Kevin Anderson @kevglobalMedia consultant who’s done time at the Guardian, BBC and Gannett. Jon also pointed out that you can force a re-scrape. 2021. Levers. “We want a relationship that is valuable enough to show a propensity to subscribe,” Kaplan said. Participation is something The Guardian is known for, whether soliciting reader photos or listening to comments. Using the CrowdTangle browser extension the NY Times page post had 61,088 shares. I haven’t written about optimising for Facebook’s Open Graph tags since 2014. Ten years on and social provides a way for news brands to host communities of readers. But if you see a benefit for segmenting your contacts, it’s a good way to have control over who sees what. We await her next move. advertising on Facebook) to promote the new organisation’s paywall offer. Sarah Marshall. For example, posting more, might increase reach, Jon said. For segments that show a lower ratio, perhaps give the audience alternatives to social sharing, like an SMS or WhatsApp private messaging option. From this week’s Private Eye. She recently took to Instagram to reveal that the couple are expecting twins! Journalism.co.uk @journalismnewsFor news on innovations in the digital news industry (disclosure, it’s my former home). Amy Sarah came to web communications by way of a master of fine arts in poetry from George Mason University. Getting data into the hands of every editor has been a major goal at The Guardian. Facebook login on owned and operated sites and apps. As the Falcons look forward to their next game, and a possible shot at a spot in the playoffs, we know Marshall will be right there by her husband’s side. This list may be a little out of date as I compiled it a couple of years ago. I recommend downloading and reading both but here are five quick takeaways: If other departments only see data as quota they have to hit, or worse, as a judgment of the work they’re doing, it’s harder to use analytical insight to inspire any change. (This ones for you @kbhall82 #WhiteTee), A post shared by Sarah Ryan (@sryan03) on Feb 19, 2015 at 7:51am PST. can think about what Aron Pilhofer @pilhoferAron led the social and interactive team at the New York Times before a two-year stint as executive editor at the Guardian. Jon shared four tips for publishers with paywalls. This is aimed at allowing publishers with metered and freemium pay models to grow subscriptions. Here’s a pro tip for you, if you want to add bullet points to a tweet, you can do so by using the alt + 8 shortcut (on a Mac). I’m a guest lecturer on the Interactive Journalism MA at City University London. I see my teaching role as equipping the trainee journalists with those skills so they are employable on graduating from the MA in 9 months’ time. The API shows this story has had 141,825 Facebook shares. We need to know the top-level goals of an organisation before we can devise an audience strategy. You might want to track how people engage with a button or a respond to a call to action like a newsletter signup, he suggested. 36 / … And, of course, audiences may be engaged off platform. Creative Commons. Now you have found interesting people to follow, it’s time to start engaging. The publisher owns the pricing, data and customer relationship, Jon said. It’s a wonderful festival and a handle worth following. This gives tweets from Hackney councillors to Philip Glanville, the Mayor of Hackney, that contain questions. Like I say, I suggested that Facebook makes this easier! As I mentioned above, I set this up as an experiment last year. media organizations I did use the system for a while but rarely use it now. Save Your Favorites Now. Matt Ryan, a former first-round pick in the 2008 NFL Draft, and his wife Sarah Marshall-Ryan have two children together: twin sons named Marshall Thomas Ryan and John Matthew Ryan, who they call Johnny.. Marshall was also named MVP twice in her high school basketball career, and is her school’s all-time leading scorer. Lucia Moses @lmoses Senior editor at Digiday. Poynter @PoynterImportant reading for industry news. She now lives in Atlanta, Georgia. But our owned and operated sites get zero traffic from Snapchat. This class also looked at social media guidelines and we discussed. The move by Facebook to prioritise friend and family posts over those from news organisations and brands was announced in January. I’m advertising for a maternity cover and state in the ad that the primary function of my role as “responsible for audience development strategy, guidelines and a consistent approach to headlines, content packaging and SEO and identifying editorial opportunities based on audience data.”. Breaking News @BreakingNewsSet this up as a user column in Tweetdeck. And here is a journalism student starter list on who to follow on Twitter. Every resident of Amherst who cares about social justice and equity, and anyone with a connection to our local and regional schools, should be alarmed by data shared at … John Barnes @JohnMNBarnesJohn is senior at B2B publisher Incisive Media. It does take time to set up this system and, having tested it, there doesn’t appear to be any advantages in terms of the Facebook algorithm. You’ll be familiar with him if you’ve seen the film Page One. Box 455085. This has 1.1 million Facebook interactions. Another project idea from Parse.ly encourages you to calculate the average engaged time per visitor by looking at the pageview : engaged time ratio. First things first, what is a Facebook share? Until recently he was at News Corp. He’s now CEO of Gizmodo Media Group. Martin Belam @MartinBelamMartin has taken a less travelled path into journalism, coming from the tech / UX side. The next step required is working out how to get stories to the right people – and how to position the stories for each platform. Jon pointed out that Facebook has three acquisition tools for newsletter signups. But how do you measure the two? Nieman Lab @NiemanLabEssential reading for all journalists. This will mean your profile will show in search results of others are looking for City students. As this is my fourth year of teaching and updating my slides, it’s apparent that this year the social, audience and growth roles have shifted due to the Facebook algorithm change. Visiting lecturer at City University. The self-confessed media pundit’s pundit. Are we there yet, @kbstafford89!?! But this story was posted to Facebook several times by Vogue.com. He shared this link for auditing pixel integration and this link to help in pixel set up. How is your news organisation measuring Facebook performance? Jim Roberts @nycjimJim is a one-man news machine. Getting readers to take actionAccording the Hamilton, audience development is about encouraging readers to react and take action. Producers are encouraged to ask themselves: Focus on your failures, advised Frank, learn from what didn’t work. Boston College recruited Sarah, and she started as a point guard for three years. 4505 S. Maryland Pkwy. But from there the interests can diverge. Guiding a broad offering of stories that appeal to large numbers of people, That includes evergreen content that delivers long-tail audiences, Shepherding in-depth, quality reporting that delights and keeps readers returning, Developing series to attract loyal readers, SEO, social, email newsletter, and off-platform strategies, Working with product to ensure sites and platforms are optimised for search, Ensuring the brands host conversations and communities to keep people engaged and connected, Search / SEO.
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